When expanding a business internationally, protecting your brand name and logo is critical. Trademarks are the foundation of brand identity, and while the concept of trademark protection is universal, the rules and processes vary from country to country. In this article, we’ll compare trademark registration in the USA, the European Union, and Canada, and show you how Pellonia can simplify this process for you.‍

🇺🇸 Trademarks in the USA

In the United States, trademarks are registered with the United States Patent and Trademark Office (USPTO).

Key Features:

• Use-Based System: You must show actual use of your mark in commerce, or file an “Intent to Use” application.
  
  
• Classes of Goods & Services: Your trademark must specify a class (or multiple classes) that defines the type of product/service it covers.
  
  
• Nationwide Protection: Once registered, your trademark is protected across all 50 states.
  
  
• Renewal: Registration lasts 10 years but requires maintenance filings at the 5-year mark.
  

🇪🇺 Trademarks in the European Union

Europe offers one of the most comprehensive trademark systems through the European Union Intellectual Property Office (EUIPO).

Key Features:

• Single Application, 27 Countries: An EU trademark covers all member states with one registration.
  
  
• Use Requirement: You must use your mark within five years of registration to maintain rights.
  
  
• Opposition Period: Third parties can oppose your application within 3 months after publication.
  
  
• Cost-Effective: Ideal for businesses selling across multiple EU countries.
  

🇨🇦 Trademarks in Canada

Canada’s trademark system is regulated by the Canadian Intellectual Property Office (CIPO).

Key Features:

• First-to-File System: Unlike the U.S., Canada does not require proof of use before registration (though use may still be challenged later).
  
  
• Nice Classification: Canada follows the international classification system, which simplifies multi-country registrations.
  
  
• Longer Examination Process: It can take 18-24 months to receive registration approval.
  
  
• Renewal Every 10 Years: Similar to the USA and EU.

Why Register with Pellonia

Registering and managing trademarks across multiple countries can be complicated. Pellonia takes care of the process end-to-end:

• Trademark Registration in the USA, Europe, and Canada.
  
  
• Monitoring & Enforcement to catch potential infringements early.
  
  
• Legal Support for oppositions, takedowns, and disputes.
  
  
• Global Strategy so your brand is consistently protected as you grow.
  

With Pellonia, you gain peace of mind knowing your intellectual property is safe everywhere your business operates.

Ready to Protect Your Brand?

Whether you are selling in the USA, Europe, or Canada, your brand deserves legal protection everywhere it matters. Contact Pellonia today to register your trademark and safeguard your business identity worldwide.

‍